Veggie Bacon Bits™ - the first shelf-stable vegan bacon product made entirely from protein-rich premium pinto bean pulses
Taste of the Future: Cool Cups’ New Cool Foods Division Debuts Deliciously Versatile Veggie Bacon Bits™ Made From Protein-Rich Prebiotic Pinto Bean Pulses
Pulses (Legume-Based Edible Seeds) Poised To Become Next Health Food Powerhouse As The U.N. Names 2016 International Year of Pulses; New Veggie Bacon Bits Line Offers Consumers Delectable Alternative To Soy-Based Veggie Bacon
Affirming the arrival of pulses as a deliciously nutritious new health food craze, Cool Foods, a brand new division of Cool Cups LLC (www.coolfoods.net; www.cool-cups.com) today introduces Veggie Bacon Bits™ - the first shelf-stable vegan bacon product made entirely from protein-rich premium pinto bean pulses (edible air dried beans).
The debut of Cool Foods’ new gluten-free, Non-GMO Veggie Bacon Bits reflects the growing attraction to pulses among health-conscious consumers - an attraction that in fact prompted the United Nations to declare 2016 The International Year of Pulses.
In addition to offering consumers a highly appealing new way to discover and benefit from the power of pulses – considered both a vegetable and a protein - Cool Foods’ new Veggie Bacon Bits line gives vegans and vegetarians a long-awaited alternative to soy-based meat-free bacon while at the same time providing mainstream consumers with a viable alternative to unhealthy and calorie-laden pork.
Now available on the www.CoolFoods.net site and soon to be introduced in retail stores around the country, shelf-stable, plant-based Veggie Bacon Bits are sold in 3oz, 10oz, 16oz and food service pack sizes. The new line is debuting in two distinct yet equally tempting flavors: Country Maple and Hickory Style.
Clean, healthy, convenient and loaded with all-natural goodness, Veggie Bacon Bits – which are free of preservatives and artificial ingredients – can provide a delectable accent to everything from waffles and salads to baked potatoes and pizzas, or simply enjoyed as a stand-alone snack. What’s more, by microwaving a bowl with Veggie Bacon Bits and water for a minute or so, you wind up with a thick, delicious and decidedly versatile dip!
Veggie Bacon Bits are made via a patented process in which premium pinto beans are steamed without water waste and thereby retain their inherently rich nutrients. All of Cool Foods’ pulses are sustainably grown.
In addition to its core consumer business, Cool Foods is also developing a robust food service component to tap into the growing commitment among schools, restaurants, hospitals and other facilities to offer the most nutritious food products possible.
Cool Foods, which is planning to introduce several other pulses products over the months ahead, is a new division of Cool Cups LLC, makers of the country’s #1 selling line of 100% vegan, gelatin-free snacks. Made from sustainable seaweed, Cool Cups contain neither dairy or animal by-products and are gluten-free, Non-GMO Verified and devoid of artificial coloring or preservatives.
According to longtime natural food innovator Tom Mosk, CEO of Cool Cups LLC and Cool Foods Trading Co., “By creating plant-based alternatives to such favorite foods as bacon, we’re doing everything in our power to help people embrace a healthier lifestyle, reduce the nation’s consumption of meat and promote the environmental health of the planet. Finding the right natural ingredients to create the flavor and texture of bacon was a challenging but rewarding adventure and we’re thrilled with the enthusiastic response our new Veggie Bacon Bits has received thus far among vegans, vegetarians, and even mainstream bacon lovers. We’re very excited to be part of the growing pulses revolution and look forward to sharing our new Veggie Bacon Bits with consumers all across the country.”
The Pulse Of Our Times
“Pulse” is a term describing the edible seeds of several legumes such as beans, peas, lentils and chickpeas. Though most people aren’t familiar with the term, pulses have actually been a direct-from-the-farm food staple worldwide for centuries. Among the planet’s most naturally nutrient-rich foods, pulses are also a significant prebiotic, an essential plant fiber we all require to function optimally.
According to experts, pulses are not only affordable and tasty, but contain double the amount of proteins found in wheat and triple the amount found in rice while also being rich in micronutrients, amino acids and B vitamins. As such, they are not only a vital facet of a healthy diet but can represent an essential source of nutrition and farming revenue in developing countries.
Under the slogan ‘nutritious seeds for a sustainable future,’ the United Nations, led by its Food and Agriculture Organization (FAO), declared 2016 The International Year of Pulses to raise awareness about the nutritional, environmental and economic benefits of all varieties of dried beans and peas.
In a news release issued late last year, FAO Director-General José Graziano da Silva commented, “Pulses are important food crops for the food security of large proportions of populations, particularly in Latin America, Africa, and Asia, where pulses are part of traditional diets and often grown by small farmers. They have been an essential part of the human diet for centuries, yet their nutritional value is not generally recognized and is frequently under-appreciated.”
In a separate release, Cindy Brown, a Wisconsin pulse producer and the Vice President of the International Pulse Trade and Industry Confederation, noted, “Pulses are destined to play a huge role in {our} health and nutrition {and the} environmental sustainability of agriculture in our nation. The fact that the United Nations dedicated a year of celebrating pulses on a global scale should help raise awareness to the potential value of pulses in the United States as well.”
About Cool Foods & Cool Cups
Based in Santa Monica, California, Cool Foods, a division of Cool Cups LLC, strives to produce the healthiest possible meat-free alternative products on the market today. The new brand is making its debut at Expo West with two flavors of irresistibly tasty and nutritious Veggie Bacon Bits™ made from premium pinto bean pulses.
Available in close to 2000 grocery stores nationwide, best-selling Cool Cups are gluten-free, vegan and gelatin-free snacks created for health-conscious consumers seeking great tasting natural foods free of artificial ingredients and unwanted, unhealthy animal bi-products (most commercial gelatins are made from hoofs of cows, pigs, and other animal bi-products).
Concluded Tom Mosk, “Cool Foods is thrilled to be part of the pulses movement and provide great tasting products such as our new Veggie Bacon Bits which vegans, vegetarians, foodies, home chefs and gourmet chefs will be excited to use for many years to come.”
For more information, visit www.coolfoods.net and www.cool-cups.com.
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