Pioneering Vegetarian Food Brand Bolsters Leadership Team As Edward & Sons Nears 40th Anniversary
Edward & Sons Trading Company (www.edwardandson.com), a pioneer in the natural foods industry that introduced Miso-Cup® instant soup mix and Native Forest® Organic Coconut Milk to American consumers, has announced the appointment of food industry veteran Russell Parker as President. Reporting directly to Edward & Sons’ founder and CEO Joel Dee, Mr. Parker will contribute his considerable leadership skills to all management teams as the company approaches its 40th anniversary.
Dee and Parker will collaborate on Edward & Sons' pipeline of new "better for you" groceries while concurrently enhancing the company's operational strengths. “Russell’s enlightened leadership and strong organizational skills will contribute mightily to our excellent performance, as we continue to serve a growing number of wholesale, industrial and foodservice customers,” remarks Dee.
Mr. Parker brings more than 35 years of experience in operations, procurement and marketing to the company. Most recently, he served as Senior Vice President of Marketing and Brand Management at KeHE, which distributes natural, organic and specialty products to a broad range of chain, independent and specialty stores throughout North America. Prior to that, Mr. Parker spent 14 years as a senior executive with Nature’s Best, where his varied responsibilities included operations, procurement, marketing, brand development and inbound logistics – as well as co-founding the health food brand, Cadia® (www.mycadia.com). Before joining Nature’s Best, he served for six years as Vice President of Purchasing and Distribution at Whole Foods Market Inc., and was part of the founding team of the company’s popular 365™ brand.
“Russell’s ability to manage a diverse array of objectives and execute a strategic vision will make Edward & Sons a better company,” commented Joel Dee. "But his greatest strengths may be his respectful demeanor and affirmative leadership style, which empower employees to achieve new levels of professional success. Thanks to his style, his integrity, his skills and his experience, Russell is ideally suited to assume the Presidency of Edward & Sons as we embark upon our next stage of growth."
About Edward & Sons
Founded in 1978, Edward & Sons Trading Company, Inc., was born out of a commitment to create deliciously convenient "better-for-you" foods to benefit busy consumers looking for great tasting nourishment without artificial colors, flavors or preservatives. The company avoids "me-too" products, devoting its resources to creating new, vegetarian innovations in trending grocery categories. Management travels the world to source organic foods and regional cuisines, partnering with organic farmers and artisan producers to create Edward & Sons’ unique range of organic, non-GMO and specialty foods. Their products are predominantly gluten-free, certified organic and suitable for a wide range of special diets. Beginning with their first product, Miso-Cup® - a culinary gift from Japan that has provided savory and satisfying soup-in-seconds™ for 38 years - Edward & Sons has continuously expanded its offerings of innovative products that honor the company’s motto: “Convenience Without Compromise®.”
Pioneering the gluten-free category with Baked Brown Rice Snaps® whole grain crackers over 35 years ago, Edward & Sons has earned a trusted name in premium-quality, easy-to-enjoy, quality foods. Their products serve a diverse group of customers, from health-savvy mainstream consumers, to those on restricted diets, to a growing array of foodservice clients. Today, the company’s brands include Edward & Sons™, Let’s Do…Organic®, More Than Fair®, Native Forest®, Nature Factor®, Road’s End Organics®, Premier Japan® and The Wizard's® sauces. Please visit www.edwardandsons.com for more information.
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